Brief & credits
Create a looping motion poster, informed by the work of Jeff Koons, to promote his gallery show.
3D Models from CGTrader, SketchFab, and TurboSquid
Design and Animation by Ananya Ravichandran
ideation
This poster incorporates elements inspired by “The Gazing Ball” series by Jeff Koons. I was inspired by this series as it's different from his other work, which typically exudes gaudiness and extravagance.
In this series, Koons engineers a reflective ball onto recreations of classical works, inviting the audience to interact with the piece and connect with it.
design process
Initial designs
I initially intended for the ball to reveal the title of the poster. However, the type layout simply wasn't working,
Other Experimentation
Jeff Koons's balloon dog sculptures inspired the design of the letters here. However, I quickly realized trying to combine the playful nature of balloons with classical Greek sculptures wasn't a great solution.
Revised type layout + Final layout
Final Animation